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Ads Terms

These Ads Terms explain your rights and responsibilities when using Whop's advertising and promotional tools, including to create, manage, and run advertisements on Whop and other platforms (the “Ads Services”). By using our Ads Services, you agree to these terms and our Terms of Service. We may update these terms from time to time.

1. On-Platform Advertising

Sellers can purchase paid advertising on Whop to promote their products. Your ads appear in search results and other prominent locations on our platform.

How It Works:

  • You set a daily budget subject to Whop's minimum requirement
  • You're charged per click (CPC), not per view
  • Whop automatically determines bid amounts based on your budget
  • You won't be charged more than your daily maximum
  • All fees are in USD and charged to your payment account

You can pause campaigns anytime, but that campaign may still run for up to 24 hours after Whop receives notice of pause, and you're still responsible for charges incurred before pausing. Whop is not responsible for providing refunds for clicked ads.

2. Off-Platform Advertising

Whop may distribute your ads across third-party platforms (social media, search engines, etc.) in addition to on-platform advertising, all managed through a single campaign and budget.

How It Works:

  • You set a total advertising budget
  • Whop distributes your ads across Whop and third-party platforms based on performance and targeting
  • You're billed for actual third-party platform costs plus Whop's advertising fees
  • All fees are in USD and charged to your payment account

You remain responsible for compliance with each third-party platform's advertising policies. Whop is not responsible for third-party platform ad rejections or performance.

3. Ad Content

Sellers may not use advertising services to promote products or services that violate Whop's Community Guidelines or Prohibited Products & Services Policy. Please review those policies for the complete list of prohibited content.

Ads must not infringe third-party intellectual property, privacy, or publicity rights, and must comply with all applicable laws.

Ads on third-party platforms are also subject to those platforms' own advertising policies and restrictions. Whop is not responsible for third-party platform ad rejections.

Ad Processing & Labels Whop may use automated tools and AI technologies to process the content and ads you submit through the Ads Services, including for ad targeting, ranking, delivery, review, and compliance with our policies and legal obligations. Whop may also, in its sole discretion, apply labels or disclosures to your ads, including identifying you as the advertiser or flagging the content as an advertisement to users.

4. Performance Data & Analytics

Sellers have access to real-time performance data including impressions, clicks, spend, and platform breakdown through the advertising dashboard. Whop makes no representations about the accuracy and fitness for purposes of such performance data.

5. Compliance & Enforcement

Whop may suspend or terminate Ads Services if you violate this policy or applicable law. Whop will provide notice of any material violations. You have 5 business days to cure or remove offending content before suspension takes effect.

6. Third-Party Platforms & Performance

When your ads appear on third-party platforms (social media, search engines, etc.), you remain solely responsible for compliance with each platform's terms and policies. Whop is not responsible for third-party platform policies, algorithms, or performance. Whop makes no guarantees regarding ad placement, impressions, clicks, or conversions.

7. No Performance Guarantees

Whop determines the size, placement, and positioning of your ads in its sole discretion. We make no guarantees regarding impressions, clicks, conversions, ROAS, sales, content adjacency, competitive separation, or any other advertising outcomes. Results depend on factors like product quality, pricing, competition, and market conditions, which are beyond our control. Whop is not responsible for fraudulent activity or technical issues that may affect cost or performance, and does not guarantee perfect delivery of the Ads Services.

8. Program Changes

Whop may change, suspend, or discontinue any advertising program at any time with or without notice. This includes changes to fees, algorithms, targeting options, or eligible sellers.

9. Privacy

You will post an accurate privacy policy on your website and mobile platform that complies with applicable law – including with respect to cross-context behavioral advertising, cross-device tracking, ad targeting, and any disclosures of personal information to Whop (where applicable) – and you will keep the privacy policy posted and adhere to the privacy policy at all times for the duration of these Ads Terms.