iTK9 turns bad habits into good ones. Here's how it uses Whop to make checking out as easy as checking in.
Key takeaways
- Whop's instant checkout links capture client commitment right after the sales call, before second thoughts creep in.
- Buy now, pay later financing pays merchants in full upfront while removing price as a barrier for customers.
- Whop consolidates payments, invoicing, tap-to-pay, and BNPL into one dashboard instead of a messy multi-tool stack.
Dog ownership in Canada is a serious business. Around 38% of Canadian households house mans’ best friend, and a large number of their owners are looking for well-trained pooches.
Jason Wright is the go-to man for high-end clients.
Jason runs iTK9, a professional dog training facility based in Waterford, Ontario. iTK9 is known as the top board and train program in the area.
Yes, owners could use YouTube tutorials or group classes to train their pup, but iTK9 is a more hands-on method: a physical building with well-trained staff, insurance, industry certification, and kennels. Dogs stay for weeks at a time, and trainers work with them every day.
And it runs payments on Whop.
2,500+ good boys
The premise of iTK9 is simple to understand but harder to deliver: you drop off your dog, and you pick up a different one.
You won't lose your best friend, but the transformation iTK9 promises (and guarantees) turns misbehaving dogs into obedient ones. iTK9 focuses on excessive barking, leash reactivity, jumping on guests, counter-surfing, and biting through leads. The method is intensive, individualized, and works best in a residential environment.
The programs run from two weeks to eight, with four board and train offerings structured around specific outcomes.
In addition to time with the trainers, owners get five hours of in-person coaching at handoff. They also get access to iTK9's owner education course, an instructional video library, the member community, and ongoing text access to the team during the program.
With over 2,500 dogs trained across more than a decade, iTK9 has built a reputation that fills programs fast. The facility is IACP-affiliated, comprehensively insured through PROfur, and serves clients from Toronto to Niagara, Barrie to London: a catchment area that covers most of Southern Ontario.
The payments problem
A service this specialized doesn't come cheap, and running a high-quality, high-touch business comes with a particular payment challenge: the sale doesn't happen at a terminal.
Browse the iTK9 website and you will see that you cannot book and pay for a program yourself. That's because you need to speak to a trainer to know exactly what program your pooch will benefit from.
The iTK9 process begins with a free 15-minute assessment call. A potential client describes their dog, their situation, and their goals. The right program for their particular case is identified, and then the owner decides whether to commit and enroll.
This level of service means that iTK9 needs a simple way to accept payments on an individual basis. And for a lot of service businesses, that handoff is where sales can get lost.
When a potential client has to chase down a bank transfer or wait on an invoice, they can convince themselves not to pay.
Accepting payments with Whop
iTK9 uses two distinct features of Whop's payments infrastructure, each solving a different problem.
Checkout links
Whop checkout links let you send customers straight to a payment page, with support for one-time payments, recurring subscriptions, or free access, and can be generated directly from the Whop dashboard in seconds.
With the sale locked in verbally, getting that link in front of a client within minutes of the call means commitment is captured before second thoughts set in.
Buy Now, Pay Later
Board and train programs at this level are not small purchases. For a lot of families, the total cost of a program is a real investment, even when the outcome is something they want badly.
Financing removes the booking hesitation. Whop offers ten different buy now, pay later options (iTK9 uses Splitit).
When offering BNPL, merchants receive the full payment upfront, with the financing partner handles the customer's repayment schedule. So iTK9 gets paid in full immediately, and the client gets to spread the cost.
When you remove the price as a barrier, the decision becomes much easier.
Accept payments, run ads through Whop Ads, and spend your balance anywhere Visa is accepted with Whop Cards.
Everything your business needs, in one place
A lot of service businesses at iTK9's level create a payment stack of separate tools, with payment processors, separate invoicing software, and BNPL added on as an extra.
Sure, this can work. But it means logging into multiple different tools, reconciling payouts from multiple sources, and chasing the information across different dashboards. Things can get messy, fast.
Whop replaces this with a single platform: checkout links, invoices, tap-to-pay and BNPL all in one place, under one dashboard.
With Whop, a business's entire infrastructure lives in one place, whatever that business looks like: courses, coaching, communities, SaaS, events, physical products, or services.
